We help founders build brands
that shapes the future.
TRNDL is a Strategic Design Laboratory.
We work into translating the vision of growing companies that challenge the status quo , into strategies for a very complex world ahead.
Our process
01
Initial Research
Market analysis, competitor benchmarking, audience studio, and brand positioning insights.
02
Naming & Strategic Positioning
Brand name development, trademark viability, brand promise, and tagline and market opportunities.
03
Identity Design
Logo Ideation, Brand Development. Designed under the principles of appropriate, simple, distinctive and sustainable.
04
Brand Execution
Brand guidelines, applications, digital presence, and communication strategy , from stationery to web to AI-powered brand agents.
05
Walkthrough and Impruvements.
Brand supporting through iterations and improvements based on its market feedback.
Design as a science (not as a magic trick).
In the current times, where the world changes from one day to another, (and every new AI makes the last obsolete) , we need to ancle brands into non moving principles (or at least solid data that brings clarity to a mid term future)
This is why every project begins with a disciplined discovery process that maps your market, audience, and competitive landscape. so the identity, and every aspect of your project we design its positioned with a long term vision, based on data and not on lucky choices.
Clients & Sectors
Derde Real Estate Group
Selected Works
REAL ESTATE · MANZANILLO, MEXICO
Full brand identity and digital presence for a coastal real estate developer. Bilingual positioning (EN/ES), web platform, and sales collateral — from zero to market-ready.
HRIC
LEADERSHIP & TALENT · VANCOUVER, CA
Global Brand identity for a Latina-founded boutique executive search firm operating across Mexico, Canada, Africa, and Latin America — connecting mission-driven organizations with purpose-led leaders worldwide.
Hivari Studios Entertainment
DOLBY ATMOS SPECIALIST · JALISCO
Entertainment Brand concept and visual identity for an entertainment studio — identity system designed for international market appeal and licensing potential.
Eterna Peinture
AEC · MONTREAL, CA
Full brand identity and digital presence for a coastal real estate developer. Bilingual positioning (EN/ES), web platform, and sales collateral — from zero to market-ready.
Derde Real Estate Group
Selected Works
REAL ESTATE · MANZANILLO, MEXICO
Full brand identity and digital presence for a coastal real estate developer. Bilingual positioning (EN/ES), web platform, and sales collateral — from zero to market-ready.
HRIC
LEADERSHIP & TALENT · VANCOUVER, CA
Global Brand identity for a Latina-founded boutique executive search firm operating across Mexico, Canada, Africa, and Latin America — connecting mission-driven organizations with purpose-led leaders worldwide.
Hivari Studios Entertainment
DOLBY ATMOS SPECIALIST · JALISCO
Entertainment Brand concept and visual identity for an entertainment studio — identity system designed for international market appeal and licensing potential.
Eterna Peinture
AEC · MONTREAL, CA
Full brand identity and digital presence for a coastal real estate developer. Bilingual positioning (EN/ES), web platform, and sales collateral — from zero to market-ready.
