We help founders build brands
that shapes the future.
TRNDL is a strategic design lab based in Guadalajara, Mexico. We work with founders and growing companies to translate complex ideas into clear brand identities — grounded in Human-Centered Design research, built for real markets.
Our process
01
Strategic Research
Market analysis, competitor benchmarking, audience personas, and brand positioning insights. We don’t guess — we investigate.
02
Naming & Positioning
Brand name development, trademark viability, brand promise, and tagline — registrable and distinctive.
03
Identity Design
Logo system, color, typography, and iconography. Designed under the principles of Sagi Haviv: appropriate, simple, distinctive.
04
Brand Execution
Brand guidelines, applications, digital presence, and communication strategy — from stationery to web to AI-powered brand agents.
We start with research, not aesthetics. Every brief begins with a discovery process that maps your market, your audience, and your competitive landscape — so the identity we build doesn’t just look right, it positions you correctlyfrom day one.
Clients & Sectors
Selected Works
Derde Real Estate Group
REAL ESTATE · MANZANILLO, MEXICO
Full brand identity and digital presence for a coastal real estate developer. Bilingual positioning (EN/ES), web platform, and sales collateral — from zero to market-ready.
HRIC
LEADERSHIP & TALENT · VANCOUVER, CA
Global Brand identity for a Latina-founded boutique executive search firm operating across Mexico, Canada, Africa, and Latin America — connecting mission-driven organizations with purpose-led leaders worldwide.
Hivari Studios Entertainment
DOLBY ATMOS SPECIALIST · JALISCO
Entertainment Brand concept and visual identity for an entertainment studio — identity system designed for international market appeal and licensing potential.
Eterna Peinture
AEC · MONTREAL, CA
Full brand identity and digital presence for a coastal real estate developer. Bilingual positioning (EN/ES), web platform, and sales collateral — from zero to market-ready.
